Connecting and Cross Promoting Businesses with Steven Colella (1)

Join the Mount Airy Main Street Association for the second of its bimonthly special speaker series as local Carroll County, Maryland SBDC business consultant, Steven Colella, gives strategies on connecting and cross promoting businesses on Monday, July 15, 2019 at Mount Airy Town Hall, 110 S. Main Street, Mount Airy, MD 21771.

One of the big challenges of any business is competition. Other businesses that provide the same or similar services/products can capture a portion of the valuable market share that your business needs in order to be successful. Even businesses in wildly different industries can represent a source of competition, given that consumers have a limited amount of resources to spend. But competing businesses don't just represent a challenge - they also represent an opportunity! Collaboration, partnership, and cross-promotion with neighboring businesses can yield incredible results by allowing you to access new customers, expanded creative potential, and increased revenue as a result of your combined resources. Join us on May 20th to learn how working together, instead of against one another, can have a positive impact on your bottom line and beyond!

Steven Colella is the Business Consultant for Carroll County for Maryland's Small Business Development Center. Maryland's SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration and provides resources for local economic development. SBDC consultants work with aspiring entrepreneurs and existing business owners to offer consulting, training, and technical assistance - services that are offered at no or low cost to the client! An experienced Economic Development professional and former Main Street Manager, Steven has devoted his career to helping small businesses start, grow, and flourish. Prior to his role with the SBDC, he served as the Director of Economic Development for Sykesville, MD, the "Coolest Small Town in America" and a designated Main Street community. Steven is also a Mount Airy native and currently resides in Westminster.